SÜK NEWS

If you’ve been following us since the start you will have noticed that SÜK likes to rep older women in a serious way. I founded this workwear brand as a young woman, trying to find her...

Aussies talk funny - have you noticed? We have a great broad accent and some really outstanding slang to go with it. Here is just a small selection of some of our rare and wonderful...

Meet Annette Kellerman, an Australian woman and verified baddie who has a few firsts under her belt. She was a real-life mermaid and one of the first examples of a woman making bank from the...

Australia has its fair share of international icons. We make them good and proper in the land down under. Here are 3 famous Aussies and what we reckon gives them their edge; often the aspect...

When we think of THE Pamela - we think of her as a 20-something babin' surf lifesaver running in slo-mo on a Californian beach. If you're like me you haven’t heard much about her since...

Introducing the town of Rylstone, Wiradjuri Country, a glorious mountain town in NSW on the Cudgegong River. It’s known for its great produce, and it is surrounded by beautiful hiking trails and river adventures.  Julie...

It’s been a pleasure getting to know you both and seeing your home run upholstery business - to begin with, we love the story of how you met, can you tell us about that?  We...

In a world where it’s all about talking about your strengths, I’d like to get real about weaknesses.  It works against everything we’ve built at SÜK to pretend like I am not totally human, fallible,...

Let me set the scene of where I was out a few weeks after launching SÜK: Sitting on the floor of my un-vacuumed rental with my head in my hands, surrounded by boxes of out-of-spec-unsellable...