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Fair Trade Cotton

The first thing you notice about a SÜK garment is the fabric: it is prewashed to prevent shrinkage, and surprisingly soft. A lightly brushed, 100% Fairtrade cotton drill that feels like an old favourite. At 310 gsm our garments are built to last, & will accrue character with age. Every stage of garment manufacturing has been conducted to the highest ethical standard: from fabric sourcing to factory production, right down to the small details.

Waste Reduction

Being a new clothing label, we are well aware of the high volume of fabric wastage that is created by the fashion industry. We are determined not to be a part of that trend. This is why we work towards creating classic tran-seasonal designs that will stand the test of time. This is also why we have partnered with UPPAREL, a local company committed to reducing the number of textiles that end up in landfill. We donate any garments beyond repair to be upcycled into new, quality, useful products.

One Tree Planted

For every SÜK garment sold online, we pledge to plant one tree with our partners, One Tree Planted. In the past year, we have pledged 12,000 trees and counting to fire effected locations in Australia! Check out their website to learn more and plant trees yourself.

Pay the Rent

Our HQ & Retail shop is situated on the stolen lands of the Wurundjeri People of the Kulin Nation. We would like to show our respects to the Traditional Custodians, to Elders past, present and emerging. We recognize their great knowledge and care of the lands and waterways we work and live on. We are committed to ‘Paying The Rent’ with monthly donations to Grassroots Collective. Visit their website to learn more and make a donation. Always was, always will be, Aboriginal land.


We've teamed up with Upparel to reduce our impact on landfill and we want to give you the opportunity to do so too. Earn $25 store credit when you recycle 10kg of your old clothing, linen and shoes with Upparel.