From Work To Wherever

From Work To Wherever
The seeds of the SÜK dream were first sewn in the journals of our founders during their solitary journeys on long-haul ships. It was amidst these gruelling 30 to 60 day contracts that Mimosa discovered her limits, surpassed them, and reshaped her identity. ⁠

Not only did she become a hardworking and independent woman, but also a gentle, thoughtful, and compassionate one. ⁠

She realised that her so-called "feminine qualities" like emotional intelligence, deep listening, and the willingness to seek help were her greatest assets. She learnt that concealing her femininity would only diminish herself, not just in her work, but in all aspects of life. ⁠

⁠Since those transformative years, the SÜK movement has materialised and embraced a diverse community of creators, tradespeople, hobbyists, and kind-hearted individuals. The more we witness SÜK's presence in the world, the more we recognise its versatility across various work environments, lifestyles, and responsibilities – always with a touch of personal flair. ⁠

We firmly believe that one can be soft and strong, that looking good and working hard can coexist, and that admitting to not knowing everything can bring valuable perspectives. ⁠

As we see all of you out there, carving new spaces and redefining what it means to be feminine, a tradesperson, a parent, or a leader, we couldn't be prouder to be your workwear brand that encompasses it all. ⁠
We work diligently, we embrace joy, we are sincere, and we don't take ourselves too seriously. ⁠

We are SÜK, we do both, from work to whatever, and we are all yours.


Director Emily Seif @shotbyseif    
Producer Andy Johnston @andyjohnston__
Cinematographer Sam Biddle @biddle.biddle   
Camera Assistant Laura Baron @laurabaron__
HMUA Nisal Atapattu @nisal.mua 
Editor Emily Seif @shotbyseif          
Colourist Denzil Heeger @denzilheeger 
Music by JUJO
Special Thanks to Kyneton Hotel & Watchbox Farm 
Paddock to Pub: Jazz Collins @jazzcllns 
Bake to Breastfeed: Megan Van De @megan_van_de 
Studio to Skatepark: Aki Yaguchi @akiyaguchi 
Road to Rave: Milo Hartill @milohartill 
Pub extras: Stingray & Kane 
Rave extras: Jazz, Hannah, Gabby, Carolyn, Meaghan & Lucy

This video was created on the unceded land of the Wurundjeri, Dja Dja Wurrung and Taungurung Peoples. Always was, always will be Aboriginal land.

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