Not only did she become a hardworking and independent woman, but also a gentle, thoughtful, and compassionate one.
She realised that her so-called "feminine qualities" like emotional intelligence, deep listening, and the willingness to seek help were her greatest assets. She learnt that concealing her femininity would only diminish herself, not just in her work, but in all aspects of life.
Since those transformative years, the SÜK movement has materialised and embraced a diverse community of creators, tradespeople, hobbyists, and kind-hearted individuals. The more we witness SÜK's presence in the world, the more we recognise its versatility across various work environments, lifestyles, and responsibilities – always with a touch of personal flair.
We firmly believe that one can be soft and strong, that looking good and working hard can coexist, and that admitting to not knowing everything can bring valuable perspectives.
As we see all of you out there, carving new spaces and redefining what it means to be feminine, a tradesperson, a parent, or a leader, we couldn't be prouder to be your workwear brand that encompasses it all.
We are SÜK, we do both, from work to whatever, and we are all yours.
This video was created on the unceded land of the Wurundjeri, Dja Dja Wurrung and Taungurung Peoples. Always was, always will be Aboriginal land.